Analyzing the ROI
of Video Marketing

Generating Conversions and ROI with Video

Watch a recent conversation our VP of Marketing, Steve Rotter, held with Aberdeen's CMO-in-Residence, Trip Kucera on what content marketing strategies are working for best-in-class global marketers in 2014. They discuss how video is helping marketers increase website conversion rates by more than 65%.

Live Player for 3/4/14 Aberdeen Live

Is your content marketing really making a difference? Although many marketers have embraced the idea of content marketing, many still have questions about the real impact and if their content is truly performing.

To help, Brightcove and Aberdeen launched a global research initiative with more than 1,000 global digital marketers. This research addresses several questions, including:

  • How does content marketing impact website conversions?
  • Does content marketing with video reduce your cost per lead?
  • What are the best firms doing with content marketing?

Register to download a complimentary copy of the report discussed in the video above.


Free Download



Analyzing the ROI
of Video Marketing

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