The Perfect Fit: How Video Marketing Can Boost Your Online Sales
Online retail is a booming business for the fashion industry but is not without its limitations. It can be hard to predict how shoppers view these constraints versus the advantages of purchasing online, not to mention their device preferences and varying perceptions across generations.
Fashion presents added challenges as consumers make decisions based on quality, comfort and fit, all of which can be hard to emphasise online. However our report — ‘The Perfect Fit: How Video Marketing Can Boost Your Online Sales’ — explains that over three-quarters (77%) of consumers say more ‘real life’ experiences — via video and multimedia content — would help drive them to make a purchase.
Download our free whitepaper to learn how an effective use of video and rich media can help you rise above the competition, create an unrivalled online experience and improve your sales figures.