Tale of Two Stores

How Video Can Make or Break the Customer Journey

Consumers increasingly look to the internet to conduct pre-purchase research. According to the NAB Online Retail Index, Australia is an online retail nation, with over $19 billion spent online last year.

Research commissioned by Brightcove found three out of four Australians prefer to use online stores, forums, and how-to sites. This means that choosing the correct channels to reach prospective customers is crucial for retailers. Where does video fit into your customer journey?

Access our free infographic full of great stats →

Download our report, “Tale of Two Stores: How Video Can Make or Break the Customer Journey,” where we illustrate the path taken by smart retailers successfully engaging customers with video, and ultimately, improving their sales figures.