Tale of Two Stores
How Video Can Make or Break the Customer Journey
Consumers increasingly look to the internet to conduct pre-purchase research. According to the NAB Online Retail Index, Australia is an online retail nation, with over $19 billion spent online last year.
Research commissioned by Brightcove found three out of four Australians prefer to use online stores, forums, and how-to sites. This means that choosing the correct channels to reach prospective customers is crucial for retailers. Where does video fit into your customer journey?
Download our report, “Tale of Two Stores: How Video Can Make or Break the Customer Journey,” where we illustrate the path taken by smart retailers successfully engaging customers with video, and ultimately, improving their sales figures.