8:30-9:30

Registration & Breakfast

9:30-9:45

Welcome to the Brightcove Video Monetization Summit
Chris Johnston, Director of Technology Partnerships, Brightcove

9:45-10:15

Opening Keynote: The State of Online Video & Future of Monetization
Jeremy Allaire, CEO of Brightcove

10:15-10:45

Video Advertising 2010 & Beyond
Chris Johnston, Director of Technology Partnerships, Brightcove & Erica Crossen, Director of Best Practices & Advertising Operations, Brightcove

10:45-11:00

Break

11:00-11:45

The Web as Your Palette: Strategies for Video Advertising Placement
Victor Haseman, Director AOL Video and David E. Miller, Director Emerging Ad Formats, AOL

11:45-12:30

Building Online Video Ad Strategies Customers Want to Buy
Rob Davis, Partner, Interactive Marketing Director, OgilvyInteractive

12:30- 1:30

Lunch: Video Monetization Open Discussion

1:30 - 2:00

A Glimpse into the Future: Brightcove's Video Monetization Product Vision
Emily Glass, Sr. Product Manager, Brightcove

2:00 - 2:45

The Anatomy of a Video Ad Campaign: Five Keys to Success
Erica Crossen, Director of Best Practices & Advertising Operations, Brightcove

2:45 - 3:00

Break

3:00 - 3:45

Using Audience Profiling to Raise CPMs and To Drive More Revenue
Adam Gerber, CMO of Quantcast

3:45 - 4:30 Panel Discussion: Where is Video Monetization Headed?

Moderator:
Rafat Ali, Paidcontent.org

Panelists:
Jeremy Allaire, CEO of Brightcove
Rob Davis, Partner & Interactive Marketing Director, OgilvyInterative
Adam Gerber, CMO of Quantcast
Frans Vermeulen, VP of Client & Business Services, FreeWheel
Brett Wilson, CEO, TubeMogul
David E. Miller, Director Emerging Ad Formats, AOL

4:30 - 4:45

Continuing the Conversation: Next Steps
Chris Johnston, Director of Technology Partnerships, Brightcove