Marketers that are leading the way and achieving success in engaging with consumers,
building brand loyalty and driving conversions all have one thing in common —
they are more likely to use video in their content-based marketing efforts.
According to recent data from Aberdeen Research and Brightcove, best-in-class companies are doubling down on their video efforts throughout each stage of the buyer journey to help drive website conversions and increase customer engagement.
Best-in-class marketing organizations:
Use 38% more video than the rest of the market
Outperform the rest of the market 2:1 when it comes to website
Are 30% more likely to have professional grade in-house video production
Are 33% more likely to have a strategy in place to reach consumers across devices and social networks
Use the right tools for the job, with 73% investing in an online video platform
Brightcove helps marketers overcome the challenge of reaching their fragmented digital audience with a new generation of digital marketing solutions that address today's complex landscape to deliver and measure amazing content experiences to audiences anywhere, anytime, on any device.
|Take your storytelling to the next level with branded video portals and distribution to Facebook and YouTube|
|Build deeper engagement with mobile apps|
|Use Big Data for deep insights|