Content marketing is quickly becoming one of the most important forms of marketing, helping organizations build brands, increase social interactions, and drive conversions. Video is an especially powerful form of content marketing, delivering exceptional engagement, emotional impact, and a rich visual experience. By bringing video into the same content management system (CMS) used for other types of content, marketers can draw on their full range of CMS functionality, from automated workflows to analytics and testing, to make video a seamless and effective part of their online experiences.
This white paper discusses the growing role of video in content marketing, the benefits of integrating video into CMS, and the CMS integrations now available for Brightcove Video Cloud.
Download the white paper now and learn about:
- The rising importance of content marketing and video for today's marketing organizations
- Benefits of integrating online video into CMS, including improved workflow, enhanced functionality, unified analytics, cross-content search, and granular control over user permissions
- Challenges in managing video alongside other types of content and how they have been overcome
- CMS integrations now available for Video Cloud, including:
- Microsoft SharePoint 2012
- Adobe CQ5
- Atex Polopoly
- PaperThin CommonSpot