There is a direct link between the amount of video on your site and the value it drives for your organization, from improved searchability to deeper viewer engagement and loyalty to higher advertising revenue. For many publishers, the challenge is to procure enough high–quality video to realize their full potential while controlling costs. Possible sources include in–house content, either on–demand or live; user–generated content (UGC); and partner content. Each of these types of video has its own strengths and can play an important role in a complete online video strategy.
This detailed white paper will help you understand the sources of online video content, the costs and resources required for each, and how they can be leveraged to build out your library in the right way to meet your business objectives.
Download the white paper now and learn about:
- In-house on-demand video, including short and long-form content
- Live video content that builds engagement at a lower cost
- User-generated content (UGC) for marketing and audience interaction
- Partner content tailored to your brand and audience interests
An exploration of the costs and return on investment for each of these sources, and examples of their use by top publishers, help you develop the right quantity strategy for your organization.