It's no secret that the consumption of online video content is growing by the day. Video is the preferred social
medium by consumers and is the most effective way to tell a story for marketers today. But many marketers are still
not fully utilizing the power of online video to help tell their story and build engagement with customers.
In this special report from Forrester Research, learn how you can leverage video across your entire brand ecosystem and the many ways in which video content can drive value throughout the customer lifecycle. Forrester also provides a framework and best practices for marketers to achieve success with online video.
Views of branded content grew 35% from Q4 2010 to Q4 2011 and more than 25% between Q2 and Q3 of 2011
25% of consumers have watched branded online video content in the past three months
50% of interactive marketers expect online video to increase in effectiveness over the next three years
Brightcove helps marketers overcome the challenge of reaching their fragmented digital audience with a new generation of digital marketing solutions that address today's complex landscape to deliver and measure amazing content experiences to audiences anywhere, anytime, on any device.
|Take your storytelling to the next level with branded video portals and distribution to Facebook and YouTube|
|Build deeper engagement with mobile apps|
|Use Big Data for deep insights|
|Thousands of marketers and brands rely on Brightcove to support their video strategy|