Learn the basics of online video advertising and understandthe steps you can take today to optimize your strategy.
Download now and learn how to:
- Form Your Strategy
- Select Formats & Placement
- Determine Scheduling Policies
- Leverage Targeting Opportunities
- Test and Measure
In this white paper you will learn the essentials of online video advertising, what steps you can take to optimize your video advertising
today, and how to set your business up for success in the future.
Internet TV use has reached record highs and online video advertising spending continues to skyrocket. According to eMarketer, ad spending
on online video will grow from $775 million in 2007 to more than $4 billion in 2011. Simply having video on your site, however, is not enough
to capture advertising dollars. You need a comprehensive strategy that begins with an understanding of the fundamentals of Internet TV