The massive growth of new distribution channels for premium content has created unprecedented opportunities for media companies to expand their audience and deliver top line results. Unfortunately, this massive growth is also accompanied by extreme fragmentation of device platforms, seemingly unlimited content protection and monetization options and a vast array of routes to reach the second screen and the living room.
Join Adrian Drury, Ovum Research's Lead Analyst for Media & Broadcast and Jeff Whatcott, Brightcove's chief marketing officer, as they discuss winning strategies for premium video in the age of engagement. Adrian and Jeff will showcase new research and highlight best practices that directly impact every organization that is monetizing premium online content. The webinar will address the following critical questions:
- Devices - What are the key trends and strategies for reaching mobile devices
- Monetization - Trends for monetizing premium online video content, from advertising to paywalls
- Content Protection - Best practices to ensure premium content is safe and accessible
- High Performance Mobile Apps - The secrets to developing cross platform apps without draining your budget
- Second Screen - Key consumption trends and best practices for Smart TVs, OTT and second screen viewing