PUMA Drives Customer Engagement with Online Video

Online video is a key content marketing tool for PUMA to engage with customers around the world and direct viewers to a cadence-specific, multi-screen experience. Video gives PUMA a way to bring its brand to life and put its products in a context that helps customers connect to the PUMA lifestyle.

 

PUMA on display at the London Olympics

PUMA created an entire brand environment for its customers to interact with both in person and remotely through live video content at the 2012 London Olympics, with events and content timed around PUMA sprinter Usain Bolt and his epic performances in the 100 and 200 meters.

 

Free Whitepaper

 

The New Content Marketer

Learn about the role of video and social media in content marketing, the challenges video can present, and how a new generation of cloud content services has emerged to help marketers overcome complexity and realize the full potential of online video.

Leading marketers rely on Brightcove Video Cloud for video hosting

Brightcove Solutions for
Digital Marketers

Brightcove helps marketers overcome the challenge of reaching their fragmented digital audience with a new generation of digital marketing solutions that address today's complex landscape to deliver and measure amazing content experiences to audiences anywhere, anytime, on any device.

Take your storytelling to the next level with branded video portals and distribution to Facebook and YouTube
Build deeper engagement with mobile apps
Use Big Data for deep insights

Get started today

See why thousands of organizations rely on Brightcove Video Cloud. No credit card required.