PUMA Drives Customer Engagement with Online Video
Online video is a key content marketing tool for PUMA to engage with customers around the world and direct viewers to a cadence-specific, multi-screen experience. Video gives PUMA a way to bring its brand to life and put its products in a context that helps customers connect to the PUMA lifestyle.
PUMA on display at the London Olympics
PUMA created an entire brand environment for its customers to interact with both in person and remotely through live video content at the 2012 London Olympics, with events and content timed around PUMA sprinter Usain Bolt and his epic performances in the 100 and 200 meters.
The New Content Marketer
Learn about the role of video and social media in content marketing, the challenges video can present, and how a new generation of cloud content services has emerged to help marketers overcome complexity and realize the full potential of online video.