Reaching Your Audience

Online video is becoming more and more widespread, and the nature of its audience is rapidly changing.

Download now and learn:

  • The Benefits of Online Video Distribution
  • Online Video Distribution Strategies
  • Popular Monetization Models
  • Mechanisms for Distribution
  • Strategic Considerations Worksheet

As the volume and demographic profile of the people who access online video changes, content owners, producers, and Web publishers are experimenting with a variety of online distribution strategies. Some are discovering new ways to access their audience directly for the first time, while others find themselves displaced by a new breed of video publishers who play by new rules. To develop your own distribution strategy, it's crucial to understand how online video distribution works, and to know how to make the changes that are required to compete in today's market.

This white paper is designed to serve as a guide to understanding the various approaches to video distribution, and to help you establish an online video distribution strategy that fits your company's goals.

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