The New View: Are European Broadcasters Ready for the Digital Audiences of Tomorrow?
The way audiences watch television is changing. With new types of video services competing for viewers’ time, traditional players must respond to survive. But what kind of new viewing habits are evolving, and how will the current wave of innovation permanently alter the way consumers watch broadcast content?
To help answer this question, Brightcove asked 4,000 consumers across Europe about their video consumption habits, preferences, and tolerance for advertising. Download the report to read the findings.