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Free eBook

How to Convince Your Boss it’s Time for Video Marketing

6 Pointers and an Infographic

Once a nice-to-have, video is becoming a fundamental part of any content marketing strategy. Video positively impacts demand generation, eCommerce, brand awareness, and social media engagement. Still, some companies are reluctant to pursue a video strategy because leadership may not be fully aware of the benefits of video.

Download our eBook, written by Linda Crowe, VP of Digital Marketing Solutions at Brightcove, to help you educate and inform your leadership team. You’ll learn:

  • How to use video to lengthen time on site and improve landing page conversions
  • Great ways to improve SEO with video
  • Ways to use social channels to expand your reach
  • How to get started with video marketing