The New Content Marketer: Earning and sustaining consumers' attention in a social world

TUESDAY, JULY 17, 2012 | 3:00 PM EST

As the digital landscape evolves and mainstream media transforms, marketers are developing new strategies for engaging with consumers. In today's social world, marketers must make sure they are attracting consumers and sustaining their attention—not just interrupting them with ads.

At every stage of the customer lifecycle, online video and social media can help integrate paid, owned, and earned media more closely to increase impact and ROI. But first, marketers must overcome considerable complexity. With more device types, online channels, underlying technologies, and cross-platform consumer behavior data to account for, managing cost and time-to-market is a constant challenge.

Join us as we discuss the opportunities and challenges presented by the rise of content marketing, social media, and online video, and how Brightcove is helping organizations to rise above these challenges and focus on producing great content for their audience.


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