Tale of Two Stores

How Video Can Make or Break the Customer Buying Journey

Consumers increasingly look to the internet to conduct pre-purchase research. The United Kingdom is considered an online retail nation, with online spending already accounting for 15% of total U.K. retail sales.

Brightcove asked 2,000 U.K. consumers about their online shopping habits and discovered that over three-quarters (77%) of consumers say that more ‘real life’ experiences—via video and multimedia content—would encourage them to make a purchase online, providing a strong indication of consumer expectations in the years to come.

Download our report, “Tale of Two Stores: How Video Can Make or Break Your Customer Journey,” where we share findings that illustrate the path taken by smart retailers to successfully engage customers and influence their journey online to ultimately improve their sales figures.

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