The Ad-Verse Consumer: European Video Advertising Tolerances in the Digital Age
More video is being consumed online than ever. However, while the majority of video revenue is still ad-supported, this model is increasingly under threat from the rapid rise of ad-blocking technologies.
To help understand the causes of this, Brightcove asked 4000 consumers across Europe about their experiences, feelings and preferences when it comes to online video advertising.
The report discusses key findings, exploring current opinions on video advertising, questioning the viability of alternative revenue models and trying to solve the puzzle of the perfect ad experience.
If your business uses, serves, or hosts online video advertising, the results make for essential reading.